Luna Flooring is a prominent name in the residential and commercial flooring industry and has garnered attention for its in-home shopping experience, diverse selection of materials, and convenient customer service. Many homeowners in the United States look to Luna Flooring when renovating their spaces because it offers an extensive array of products, from plush carpets to elegant hardwood. The brand emphasizes personalized service, where design consultations and estimates often take place in the comfort of a customer’s home. This approach aims to streamline the process of choosing flooring options while catering to the unique needs of each space. Yet, like any home improvement vendor, Luna Flooring has received a range of reviews from customers and industry analysts. Some praise the company’s professionalism and range of selections, while others raise questions about cost, timing, and the overall quality of installation. This article explores Luna Flooring’s offerings, installation practices, pricing, and key customer feedback, providing a comprehensive look at what prospective buyers can expect. It covers aspects such as the brand’s standing with consumer advocacy organizations and a comparison with other flooring providers in the market. Drawing on authoritative sources and real-world insights, the sections below will help potential customers form an educated opinion about Luna Flooring’s services and long-term value.
Company Overview
Luna Flooring, originally based out of the Chicago area, has expanded its operations to multiple states, bringing its in-home shopping service to a wider audience. This service model involves sales representatives who travel to the prospective customer’s house, bringing along flooring samples and offering consultations on design preferences, budget constraints, and practical requirements. According to the Floor Covering Leadership Council, companies that prioritize personalized experiences—like Luna Flooring—often see higher customer satisfaction rates due to these one-on-one interactions. Over the years, Luna has focused on building a reputation for providing carpets, hardwood, laminate, and luxury vinyl options that fit different styles and budgets.
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The company prides itself on making updated designs widely accessible. Rather than expecting customers to browse showrooms on their own, Luna’s representatives offer hands-on guidance that can speed up decision-making. Luna also provides measures such as price matching and periodic promotional discounts. Many consumers value this convenience, as it saves time and ensures that the final product is well-suited to the lighting and décor of the space. Additionally, Luna invests heavily in customer support, making it easy for homeowners to schedule consultations and clarify questions about warranties. By streamlining these processes and applying a transparent approach to project management, Luna aims to build lasting relationships with its customers.
Product Offerings
Luna Flooring primarily specializes in four main categories: carpet, hardwood, laminate, and vinyl. Within these categories, consumers can find multiple styles, patterns, and finishes to suit their preferences. Each type of flooring has its advantages, and Luna often highlights which environments or design aesthetics they best serve. While some customers might prioritize softness and warmth—making carpet the ideal choice—others might look for the durability and classic appeal of hardwood.
Carpet
Luna Flooring’s carpet selections encompass plush, berber, and patterned variants made from synthetic fibers like nylon and polyester, as well as natural wool. Many homeowners appreciate the comfort these carpets provide underfoot, making them popular for bedrooms, living rooms, and cozy family dens. According to spokespersons for the Carpet and Rug Institute, the customization options for color and design continue to broaden each year, and Luna’s product catalog reflects these industry-wide trends.
Hardwood
Hardwood flooring has long been associated with higher property values and a sense of timeless elegance. Luna offers solid hardwood in various species, such as oak, maple, and hickory, along with engineered hardwood that provides additional dimensional stability against moisture and temperature fluctuations. This variety allows homeowners to maintain a cohesive aesthetic across rooms regardless of differing environmental conditions.
Laminate
Luna’s laminate floors are noted for their scratch resistance and affordability. Laminate is composed of multiple layers pressed together, typically featuring a photographic layer that mimics hardwood or stone. This makes it a cost-effective option for homeowners seeking style on a budget. Recent technological advancements in laminate have led to improved realism, with embossed or textured surfaces that closely mimic the grain of authentic wood.
Vinyl
For spaces prone to moisture, such as bathrooms or basements, vinyl flooring can be an attractive solution. Luna offers luxury vinyl planks (LVP) and vinyl tiles (LVT) that resemble wood or stone. Featuring easy-to-clean surfaces and increased resilience, vinyl products have been gaining traction—especially among families with young children or pets.
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Each of these flooring types comes with a limited warranty, often geared to protect against wear and tear. Potential buyers are encouraged to inquire about specific warranty periods, as coverage may vary depending on the product line. In many cases, understanding the distinct features of each material ensures informed decision-making and a greater likelihood of long-term satisfaction.
Installation and Costs
The installation process is a critical factor in any flooring project, and Luna’s approach involves thorough measurements and planning. After scheduling an at-home consultation, a Luna professional measures the rooms, discusses financing options, and provides an estimate that includes both materials and labor. Although these quotes can vary based on location, many installations are completed within a relatively short window once materials are in stock.
According to insights from the National Wood Flooring Association (NWFA), proper installation accounts for a significant portion of a floor’s lifespan. Luna often collaborates with installers who are trained to handle the specific challenges of different materials—like the expansion gaps required for hardwood or laminate. Consumers frequently highlight satisfied experiences because the installers arrive on time and coordinate their work to minimize disruptions in the home. However, it is always best practice to verify the credentials of the professionals who will be working on the project to ensure they have the required certifications and insurance coverage.
Cost is another essential consideration. Luna’s service typically includes the convenience of a shop-at-home model, which some shoppers perceive as slightly pricier than going to a big-box store and installing the material themselves. Nonetheless, many find the personalized approach to be worth the difference. Below is a sample table illustrating approximate price ranges for Luna’s different flooring types, including material and installation:
| Flooring Type | Price Range (Per Sq. Ft.) |
|---|---|
| Carpet | $2.00 – $6.00 |
| Hardwood | $5.00 – $12.00 |
| Laminate | $2.00 – $5.00 |
| Vinyl | $3.00 – $7.00 |
Note that these price ranges are estimates and can vary based on location, product line, and current promotions. Additionally, Luna often provides financing plans, including zero-interest offers if paid within a certain timeframe. Overall, the convenience of in-home consultations combined with professional installations often appeals to busy homeowners who appreciate a more guided process.
Customer Reviews and BBB Rating
Customer feedback can be a reliable lens through which to view a company’s strengths and weaknesses. While opinions vary, there are a few consistent themes found in Luna Flooring reviews. Numerous buyers appreciate the extensive selection of materials, citing the advantage of seeing samples at home and matching them directly to their furniture, wall paint, and lighting. This practical benefit often emerges as one of Luna’s primary selling points. Additionally, many reviewers mention the helpfulness of Luna’s design consultants, who provide advice on color coordination, durability concerns, and maintenance.
When it comes to challenges, some customers have voiced concerns regarding scheduling delays or miscommunications about installation dates. In some cases, customers reported surprises in final costs, typically related to additional underlayment or subfloor repair fees. These types of complications can occur with many flooring companies, though transparent communication helps mitigate potential misunderstandings.
The Better Business Bureau (BBB) rating for Luna Flooring is often cited by prospective customers as part of their research process. At the time of this writing, Luna generally holds a positive rating, which suggests the company is responsive to consumer complaints and seeks amicable resolutions. While the BBB rating is not the sole indicator of quality, it does show that Luna takes customer feedback seriously. Reading through aggregated online reviews and officially recorded complaints can help prospective buyers ensure that they understand common issues and how they are typically addressed. In many cases, Luna’s customer service team is noted for its quick follow-up and willingness to investigate and remedy complaints when they arise.
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Comparison with Other Brands
When choosing a flooring provider, homeowners often weigh Luna’s pricing, services, and product range against competing brands such as Empire Today, Home Depot, Lowe’s, and specialized flooring retailers. Each of these competitors has unique advantages, and understanding them can be crucial to making an informed decision.
- Empire Today: Similar to Luna, Empire Today offers shop-at-home appointments, making the two companies fairly comparable in their approach. However, customer feedback on Empire Today’s pricing structure sometimes indicates a higher cost than average. Some homeowners who have compared both companies report that Luna’s design consultation includes more in-depth information regarding product durability and warranty options.
- Home Depot and Lowe’s: Big-box stores often provide a wide range of materials at competitive prices. However, customers who prefer face-to-face guidance from an experienced consultant may find these larger retailers lacking in personalized attention. Questions about installation quality may also arise, as these home improvement giants subcontract tasks to local installers who vary in skill and experience.
- Local Flooring Stores: Smaller, independent flooring retailers can offer highly personalized service, often rivaling Luna’s approach. Still, they may have fewer product lines to choose from and less expansive financing options.
Ultimately, the choice between Luna and its competitors hinges on consumer preference for either convenience or cost. Some individuals prefer the robust one-stop-shop model with in-home consultations, while others prioritize the potential cost savings of shopping at a big-box store or local outlet. Conducting multiple consultations and requesting quotes from different providers can help clarify where each excels and how they compare in project timelines and customer support.
Maintenance and Long-Term Considerations
Selecting the right flooring material is just the first step; proper care and maintenance ensure a long-lasting finish. Luna’s warranties typically stipulate that routine cleaning and preventive measures are followed, so it is crucial to understand how each flooring type is best maintained. For those who choose carpet, regular vacuuming and prompt stain removal will prolong the life of the fibers. Professional cleaning every 12 to 18 months can also help keep carpets in peak condition. Hardwood floors require sweeping or vacuuming to remove grit that can cause scratches, along with occasional mopping using cleaners recommended by the flooring manufacturer. Laminate and vinyl both benefit from gentle cleaning solutions and microfiber mops, ensuring that excess water does not seep between seams.
Homeowners should also consider environmental factors. Direct sunlight can cause fading in certain wood species, while frequent moisture exposure can warp or damage certain types of engineered hardwood or laminate. Investing in dehumidifiers in humid climates, or area rugs in spots with intense sunlight, can mitigate these issues. According to data from the National Association of Home Builders (NAHB), floors that are well-maintained can last significantly longer than average and help maintain or boost property values.
Additionally, it is essential to factor in future resale considerations when choosing a flooring type. While carpet might be appealing for a short-term comfort factor, hardwood or high-quality vinyl might attract more interest from potential buyers looking for durability and lower long-term maintenance costs. Luna’s customer service representatives usually provide advice regarding these topics during the initial consultation, helping homeowners match their dreams for the space with practical and financial realities.
Industry Trends and Future Developments
The flooring industry continuously evolves to incorporate eco-friendly materials, advanced manufacturing techniques, and design innovations. This shift influences Luna’s product lines, as the company regularly updates its offerings to keep pace. Environmental consciousness is a significant trend: more vendors and manufacturers are producing floors from responsibly sourced wood or recycled materials. Consumers can inquire about Luna’s sustainable product options, which often include certified hardwood or innovations in recyclable synthetic fibers for carpet.
Technological advancements have also improved moisture resistance, particularly in laminate and vinyl flooring. The push towards water-resistant and 100% waterproof products addresses the common concerns of mold, mildew, and warping. Next-generation laminate floors include a reinforced top layer that defends against scratches and dents, significantly increasing the product’s lifespan. In terms of design, wider planks and textured finishes are becoming mainstream, offering more realistic wood visuals for vinyl and laminate floors.
Looking forward, Luna is likely to continue refining its at-home customer experience to include virtual consultations or augmented reality tools that allow for a digital preview of how floors might look in a particular space. These enhancements resonate with a tech-savvy consumer base that values immersive experiences before making large purchases. Innovations in installation techniques may also emerge, leading to less disruption and shorter project timelines. For homeowners, staying informed about these shifts can be beneficial when considering long-term flooring investments.
Conclusion
Luna Flooring has earned its place in the American flooring market by offering personalized, in-home consultations and a wide variety of products—including carpet, hardwood, laminate, and vinyl—that cater to diverse tastes and budgets. Its convenient approach to taking measurements, scheduling installations, and providing financing options appeals to homeowners looking for a streamlined solution to their flooring needs. While some customers have noted occasional delays or discrepancies in pricing, the company’s overall reputation and positive BBB rating indicate that Luna actively addresses customer concerns and strives for continuous improvement.
By comparing Luna’s offerings with those of other major brands, homeowners can determine whether they prefer the convenience of a guided process at home or a more cost-saving approach through big-box stores. In every scenario, understanding maintenance requirements, warranty details, and installation best practices helps ensure that the floors meet both current lifestyles and long-term resale goals. As the flooring industry advances toward more sustainable and technologically sophisticated options, Luna remains poised to adapt, making it a continuing contender for homeowners seeking both style and practical value in their flooring projects.