Evoke Laminate Reviews and Prices 2024

With the rise of luxury vinyl flooring and engineered wood, laminate isn't quite as popular as it was a few decades ago. That hasn't stopped new companies from appearing and coming up with interesting products, however, like Evoke Unreal flooring. This is a company with the name that may not ring any bells, but you will surely remember them once we tell you what to expect from there lineup of laminate flooring. 

About Evoke Unreal Flooring

Compared to brands like Pergo, Mohawk, and Dream Home,you won't find a lot of information online about Evoke Unreal flooring. While a smaller company, they're actually owned by metropolitan hardwood flooring. This company is responsible for several brands, including Kentwood Hardwood, Abode flooring, and Evoke. As for Evoke, they currently carry a solid lineup of luxury vinyl flooring, vinyl composite core flooring, and laminate flooring.

Evoke Laminate Review

When you first go to evoke flooring website, you’ll notice that the brand is a little different. From the front page, you can easily access their laminate flooring collections, and there are four, although only three collections have products at this time.

The styles in those collections are named after people, instead of taking on the name of a city, an exotic location, or fantastical name. Needless to say, if you've ever dreamed of owning floors named Margo or Oscar, this company will be right up your alley.

Evoke Au Naturel

At this time, there are eight styles available in the Au Naturel collection. Each board in this collection had a natural style, but looks can be deceiving. All are the same size and length at 6 ¼” x 5 1/6” x 53” but the specifications are slightly different on some of the styles.

Evoke Au Naturel Laminate

Blake, Margo, Danielle, and Gwyneth all have a wear layer with an AC rating of 4. Margo, Daniel, and Gwyneth all have MDF cores as well, while Blake has a WPC or wood plastic core. The rest of the planks in this collection do not have a core type listed, and there is no specification for the wear layer. Otherwise, all the Evoke Au Naturel boards have the same warranty, installation method, and eco-friendly attributes.

Evoke Wide Plank

In the wide plank collection, you'll only find three styles with Dahlia, Evelyn, and Olivia. Each style measures 7 5/8” x 5/16” x 48”: and have MDF cores. They also have an AC 3 class rating on the wear layer which puts them a step below the previous collection. The finish for all three styles is smooth as well, so there are no texturing techniques used on these planks.

Evoke Promenade

The mist varied collection from Evoke is called Promenade. With 12 styles to choose from, there's something to suit every style, whether you like dark flooring like Noah or prefer the golden hue of Glenda. It also appears to be there most uniform series considering the only variance between styles is their name and color.

Every board in the Evoke Promenade collection measures 7 5/8” x 5/16” as well, so they are technically in the wide class. They are longer than boards from the Wide Collection, however, at 53” in length. Most of these styles are listed with a low gloss matte finish.


Evoke doesn't have the largest collection of laminate flooring, but they do have some interesting styles in their arsenal. Compared to other brands, their catalog is rather small, although we feel they have enough variation between collections to offer consumers a nice selection of styles overall.

Construction and Durability

Most of the laminate flooring from Evoke has an MDF core aside from Blake, which is listed with a WPC core. The rest don't list any information on that regard, which is an oversight or means they simply use standard construction techniques and have no unique features. You can find out more about the layers of laminate flooring in our ultimate laminate guide.

Evoke doesn't have a large selection of sizes and there isn't a lot of information on their wear layer or coatings compared to other brands. As mentioned, some products have an AC rafting listed, while others do not. That said, a rating of AC4 or AC3 is common for residential use.

The Green Factor

Regardless of the collection, color, or size, every board from Evoke has to things in common. All are TSCA Title VI Compliant and CA Section 01350 Compliant. That's is part of the company's commitment to keeping our planet clean through its Beyond CARB program. The company also has a full-time environmental compliance officer on hand to ensure their products stay compliant.


Laminate is one of the more DIY-friendly options for homeowners on the market today. That said, done companies producers are much easier to install than others. With Evoke, you won't have any problems if you plan to install the flooring yourself. All of their flooring has the underlayment attached and makes use of the popular “click” system, which makes things simple.

Evoke Laminate Warranties

Evoke provides consumers with a limited lifetime warranty for all of their laminate flooring. That's ideal considering there is no tiered system based on pricing, unlike some laminate manufacturers. As expected, commercial usage drops the warranty down to 3 years, and that's for light-duty usage only. Fading, stains and wear-through shouldn't be a problem although you will want to mop up any spills quickly.

Evoke Laminate Flooring Pricing and Availability

One of the drawbacks of this brand is pricing and availability. Most consumers don't want to make calls or jump through hoops for pricing, especially when other brands have their prices clearly listed. With Evoke, you'll need to contact a dealer for pricing and to see if it's even available in your area.

Evoke Laminate Flooring Pros, Cons, and Ratings

Evoke is a brand that's likely to catch your eye as they have some nice styles that stand out in our opinion. As there aren't many verifiable Evoke laminate reviews online, you'll definitely want to try and locate samples and find out more information on their products.

Pros: Wide selection of colors with good variance between collections. Solid warranties across each line. Eco-friendly.

Cons: Small catalog compared to more notable brands. Lack of information in a few key areas.


  • Styles: 3.8
  • Colors: 4.5
  • Durability: 3.8
  • Eco-friendly: 4
  • Overall Rating: 3.9 out of 5

Looking for Qualified Installer for Evoke Flooring?

Some readers complained that they cound't find the local installers or overpaid the installation. Then we developed an online free estimate tool to help you get at least 3 local bids in 24 hours. 

This tool is powered by our partner Networx which has been specializing in collecting, vetting and rating laminate flooring contractors for more than 20 years.

Comparing the 3 bids can help you get the reasonable installation cost and avoid getting ripped.

Feel free to leave a comment to share your reviews of Evoke flooring or Evoke installer below.

Share Your Flooring Project Quote/Cost

Share Your Flooring Project Quote/Cost

We rely on readers like you to share your flooring project cost or quote. It really helps other visitors to estimate the cost of flooring project.

Flooring Type *
ie: Pergo, Shaw Repel
DIY? *

Leave a Comment