Statistics & Survey Results for the Vinyl Flooring Market 2020

With a focus on cleanliness indoors, vinyl and other types of resilient floor coverings have been in the spotlight. It should come as no surprise that vinyl flooring is still the most popular option for many homeowners that want something durable and easy to clean. Over the past year, some interesting statistics came to light thanks to our readers and our annual poll.

1. Dollar Sales of Vinyl Flooring in the U.S. 2014-2019

Dollar Sales of Vinyl Flooring

Key Conclusions:

Since its inception, vinyl flooring has grown in popularity. While many homeowners didn’t come around to the format until LVP was introduced, resilient vinyl flooring is the top seller in the United States. As you can see from the chart, vinyl sales have increased considerably since 2017. 

2. Why do the Customers Install New Vinyl Flooring?

Why do the Customers Install New Vinyl Flooring

Key Conclusions:

  • Damaged Floors 50%
  • Updated Decor 48%
  • Family Change 18%
  • Selling of Home 12%
  • Part of a Larger Project 18%

The biggest reason why homeowners install LVT or LVP in their home should come as no surprise. In our research, we found that half of our readers choose sheet vinyl, LVT, or LVP to replace damaged flooring in their homes.

Over 90% of the time, that damage occurs from water damage, which is why many consumers turn to vinyl flooring. Waterproof LVP can protect your subfloor, which means water damage will be a thing of the past.

Consumers looking to update the décor in their home came in at a close second in our poll. That’s not a shock either, considering the variety of styles and colors available with luxury vinyl flooring.  

3. What is the Main Reason that the Customers Choose Vinyl Flooring?

What is the Main Reason that the Customers Choose Vinyl Flooring

Key Conclusions:

  • Waterproof 35%
  • Durability 22%
  • Aesthetics & Style 19%
  • Price 24%

If you follow our site, you’ve seen us compare LVT, LVP, and sheet vinyl to other resilient flooring styles like linoleum and laminate. Choosing a new type of flooring for your home is an important decision, and you might be surprised by the main reason homeowners preferred vinyl to tile, linoleum, or even hardwood flooring.

In our poll, we found that 35% of our readers choose vinyl flooring over other materials because of its ability to deal with moisture and water. That’s also why it’s a popular option for bathrooms and kitchens, but far from the only reason consumers love vinyl. Price and durability were also important factors for homeowners, along with the ability to pick flooring from a wide variety of styles. 

4. What Brand Did the Customers Purchase?

What Brand Did the Customers Purchase

Key Conclusions:

  • Lifeproof 18%
  • Shaw 16%
  • Nucore 14%
  • Mohawk 14%
  • Armstrong 10%
  • Home Decorators Collection 6%
  • Other 22%

Because of the popularity of vinyl flooring, there are more styles and brands to choose from than any other type of floor covering. New brands appear each year, and it’s not uncommon for larger companies to introduce annual collections.

While Lifeproof and Shaw came in at the top of our brand popularity poll, over 28% of our readers opted for a brand not on our list. That’s telling considering Armstrong, Mohawk, and Nucore are all popular choices and top sellers nationally. That leads us to believe homeowners have grown tired of styles offered by larger brands, although pricing certainly comes into play as well.

5. How Much Per Square Foot did the Customers Pay?

How Much Per Square Foot did the Customers Pay

Key Conclusions:

  • $0.10 - $1.00 12%
  • $1.00 - $2.99 45%
  • $3.00 - $4.99 36%
  • $5.00 + 7%

The price of vinyl flooring varies wildly compared to other types of flooring. You can find peel and stick tiles for less than $1.00 per square foot, but can also pick up relatively thick LVP for between $1.00 to $3.00 per square foot.

That’s the preferred price range for the majority of our audience, with flooring priced at $3.00 to $5.00 coming in second. While there are a number of companies that offer vinyl flooring over $5.00 per square foot, homeowners typically turn towards other materials at that point, as witnessed in by our poll.

6. Where did the Customers Purchase the Vinyl flooring?

Where did the Customers Purchase the Vinyl flooring

Key Conclusions:

  • online 37%
  • store 42%

One of the closer races in our vinyl flooring poll was where consumers purchase their flooring. 42% of our readers choose to purchase their flooring locally in a store, but 37% shop online. Wondering why those numbers are so close? Well, that’s easy to explain.

The main reason local shops get the edge is you can see the flooring in person and don’t have to wait for it to be shipped. You can also pick up samples one day, and flooring the next – something you can’t do online. Shipping costs aren’t an issue in most stores, but some flooring shops may have a charge for special orders.

Selection is another reason why this poll was so close. When you buy locally, your options are limited to specific brands and styles depending on where you shop. Online, that’s not a problem as you have access to brands you may have never noticed otherwise.

7. In Which Rooms did the Customers Install Vinyl Flooring?

In Which Rooms did the Customers Install Vinyl Flooring?

Key Conclusions:

  • Bedroom 23%
  • Bathroom 40%
  • Basement 29%
  • Kitchen 47%
  • Living Room 30%

This is another area that should come as no surprise as kitchens and bathrooms are where most of our readers install new vinyl flooring. That’s because of its water-resistant nature, and the fact it’s ideal for areas where stains or spills can be an issue.

Bedrooms came in last, which wasn’t shocking as vinyl isn’t known for being comfortable underfoot, and consumers prefer carpet in bedrooms. We did think basements would rank a little higher, however, considering it’s one of the best options for below-grade rooms.

8. How Did the Customers Install the Vinyl Flooring: DIY or Hire a Pro?

How Did the Customers Install the Vinyl Flooring: DIY or Hire a Pro

Key Conclusions:

  • DIY 41%
  • Contractor 29%
  • Part of a Larger Project 23%
  • Family or Friend 8%

Whether you are installing new vinyl flooring to replace a damaged area or just want to update the flooring in your home, doing it yourself can save you a significant amount of money. Our readers agree by an overwhelming margin as 41% chose to install vinyl flooring themselves. Close to 30% decided to call in a professional, and there’s a good reason for that. If your subfloor is not level will wreak havoc with an LVP or LVT installation as you can experience buckling, noise, and a variety of other issues.

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