Statistics & Survey Results for the Vinyl Flooring Market 2020

1. Dollar Sales of Vinyl Flooring in the U.S. 2014-2019

Dollar Sales of Vinyl Flooring

2. Why do the Customers Install New Vinyl Flooring?

Why do the Customers Install New Vinyl Flooring

Key Conclusions:

  • Damaged Floors 50%
  • Updated Decor 48%
  • Family Change 18%
  • Selling of Home 12%
  • Part of a Larger Project 18%

3. What is the Main Reason that the Customers Choose Vinyl Flooring?

What is the Main Reason that the Customers Choose Vinyl Flooring

Key Conclusions:

  • Waterproof 35%
  • Durability 22%
  • Aesthetics & Style 19%
  • Price 24%

4. What Brand Did the Customers Purchase?

What Brand Did the Customers Purchase

Key Conclusions:

  • Lifeproof 18%
  • Shaw 16%
  • Nucore 14%
  • Mohawk 14%
  • Armstrong 10%
  • Home Decorators Collection 6%
  • Other 22%

5. How Much Per Square Foot did the Customers Pay?

How Much Per Square Foot did the Customers Pay

Key Conclusions:

  • $0.10 - $1.00 12%
  • $1.00 - $2.99 45%
  • $3.00 - $4.99 36%
  • $5.00 + 7%

6. Where did the Customers Purchase the Vinyl flooring?

Where did the Customers Purchase the Vinyl flooring

Key Conclusions:

  • online 37%
  • store 42%

7. In Which Rooms did the Customers Install Vinyl Flooring?

In Which Rooms did the Customers Install Vinyl Flooring?

Key Conclusions:

  • Bedroom 23%
  • Bathroom 40%
  • Basement 29%
  • Kitchen 47%
  • Living Room 30%

8. How Did the Customers Install the Vinyl Flooring: DIY or Hire a Pro?

How Did the Customers Install the Vinyl Flooring: DIY or Hire a Pro

Key Conclusions:

  • DIY 41%
  • Contractor 29%
  • Part of a Larger Project 23%
  • Family or Friend 8%

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